{"id":1354,"date":"2022-05-20T12:18:34","date_gmt":"2022-05-20T10:18:34","guid":{"rendered":"https:\/\/www.giacovelli.it\/our-story\/"},"modified":"2023-09-06T16:04:55","modified_gmt":"2023-09-06T14:04:55","slug":"our-story","status":"publish","type":"page","link":"https:\/\/www.giacovelli.it\/en\/our-story\/","title":{"rendered":"Our story"},"content":{"rendered":"
\n\n
\n
1954<\/div>\n
1975<\/div>\n
1978<\/div>\n
1979<\/div>\n
1982<\/div>\n
1984<\/div>\n
1986<\/div>\n
1987<\/div>\n
1988<\/div>\n
2005<\/div>\n
2006<\/div>\n
2011<\/div>\n
2012<\/div>\n
2019<\/div>\n
2020<\/div>\n
2022<\/div>\n
2026<\/div>\n <\/div>\n\n
\n
\n
\n

2022<\/p>\n

\n

Love for quality since 1954<\/h1>\n \n

The Giacovelli company story<\/p>\n <\/div>\n <\/div>\n

\n

2022<\/p>\n

\n

Proud of our goals<\/h1>\n \n

Passing through three generations<\/strong> and combining tradition<\/strong> with innovation<\/strong>, for almost 70 years<\/strong> with dedication and passion we have built a company that brings its quality fruit<\/strong> to more and more tables.<\/p>\n <\/div>\n <\/div>\n

\n

1954<\/p>\n

\n

Our roots<\/h1>\n \n

Our passion<\/strong> for fruit began back in 1954<\/strong>, when Vito Giacovelli<\/strong> started a sole proprietorship merchandising Apulian and Metapontine citrus fruits<\/strong> and watermelons<\/strong> among wholesalers<\/strong>, local markets<\/strong> and vegetable markets<\/strong>.<\/p>\n <\/div>\n <\/div>\n

\n

1975 - 1978<\/p>\n

\n

The Giacovelli brothers<\/h1>\n \n

After setting down solid roots, gradual process of expansion began with the entry of Vito's sons<\/strong>, who started to work alongside and support him: first Raffaele<\/strong> in 1975<\/strong> in the purchasing department and then his brother Pietro<\/strong> in 1978<\/strong> in sales.<\/p>\n <\/div>\n <\/div>\n

\n

1979<\/p>\n

\n

The company grows<\/h1>\n \n

From the initial retail sale of fruit, a gradual opening to the national market<\/strong> began and we took the first steps towards large-scale retailing<\/strong>.<\/p>\n <\/div>\n <\/div>\n

\n

1982<\/p>\n

\n

Those who sow,also reap!<\/h1>\n \n

With the addition of grapes<\/strong> to Giacovelli's fruit offering, we began ourfirst foreign trade relations<\/strong> starting with Belgium<\/strong>.<\/p>\n <\/div>\n <\/div>\n

\n

1984<\/p>\n

\n

New technologies in the company<\/h1>\n \n

In 1984, new technologies and machines were brought into the company<\/strong>, allowing an increase in the supply of large Italian retailers. <\/p>\n <\/div>\n <\/div>\n

\n

1986<\/p>\n

\n

One step further<\/h1>\n \n

Destined to grow even more, we cross another important milestone: we become a limited company<\/strong>.<\/p>\n <\/div>\n <\/div>\n

\n

1987<\/p>\n

\n

Expanding the sales network<\/h1>\n \n

Our reach is becoming ever wider: we are opening up the marketing of our products to even more foreign markets<\/strong> including Germany<\/strong>, France<\/strong>, Holland<\/strong> and England<\/strong> in our sales network.<\/p>\n <\/div>\n <\/div>\n

\n

1988<\/p>\n

\n

Own production of citrus fruits<\/h1>\n \n

We strengthen not only the sales network, but also the production network. Our citrus fruit production begins<\/strong>.<\/p>\n <\/div>\n <\/div>\n

\n

2005<\/p>\n

\n

Watermelon production ends<\/h1>\n \n

As the years went by, we noticed that watermelon cultivation<\/strong> was no longer productive for the company and so we decided to abandon it<\/strong>.<\/p>\n <\/div>\n <\/div>\n

\n

2006<\/p>\n

\n

Cherries and apricots arrive<\/h1>\n \n

The fruit proposal is further expanded with the entry of cherries and apricots<\/strong>, in addition to citrus fruits and grapes.<\/p>\n <\/div>\n <\/div>\n

\n

2011<\/p>\n

\n

The Conversano plant<\/h1>\n \n

After consolidating our headquarters in Locorotondo, we expanded our operational and logistics bases in Conversano<\/strong>, using the Conversano plant for cherry acceptance and goods storage<\/strong>.<\/p>\n <\/div>\n <\/div>\n

\n

2012<\/p>\n

\n

The Turi plant<\/h1>\n \n

We subsequently rented the building in Turi<\/strong>, later purchased in 2018, as logistical support and cherry unloading<\/strong>.<\/p>\n <\/div>\n <\/div>\n

\n

2019 - 2020<\/p>\n

\n

Company and family<\/h1>\n \n

Family and company <\/strong> are two worlds that for us have always coexisted<\/strong>. Raffaele and Pietro<\/strong>, later joined their father Vito and are still the reference points of the company. In 2019 Anna<\/strong>, Raffaele's daughter, entered the company as Business Development Manager together with Anna Rita<\/strong> Pietro's daughter, who has the role of Business Analyst.<\/p>\n <\/div>\n <\/div>\n

\n

2022<\/p>\n

\n

Even more productive!<\/h1>\n \n

We have introduced an optical calibrating machine for processing cherries<\/strong>, making the Turi plant productive.<\/p>\n <\/div>\n <\/div>\n

\n

Today<\/p>\n

\n

People<\/h1>\n \n

Our company<\/strong> is first and foremost made up ofpeople<\/strong> who every day put their energy and passion into everything they do to bring seasonal quality to your table.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

<\/div>\n
<\/div>\n
\n
\n
\n \"\" <\/div>\n
\n \"\"
\n
\n

68<\/p>\n

years of activity<\/h5>\n <\/div>\n
\n

more than 1,000<\/p>\n

co-workers<\/h5>\n <\/div>\n
\n

50,000 tons<\/p>\n

products sold each year<\/strong><\/h5>\n <\/div>\n
\n

13,600<\/p>\n

m2<\/sup> in total of our Locorotondo, Turi and Conversano locations<\/h5>\n <\/div>\n <\/div>\n\n <\/div>\n
\n \"\" <\/div>\n
\n \"\" <\/div>\n
\n \"\" <\/div>\n
\n \"\" <\/div>\n
\n \"\" <\/div>\n
\n \"\" <\/div>\n
\n \"\" <\/div>\n
\n \"\" <\/div>\n
\n \"\" <\/div>\n
\n \"\" <\/div>\n
\n \"\" <\/div>\n
\n \"\" <\/div>\n
\n \"\" <\/div>\n
\n \"\" <\/div>\n
\n \"\" <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n\n
\n

Love for quality since 1954<\/h2>\n\n\n\n

The Giacovelli company story<\/p>\n\n\n\n

\"Vito<\/figure>\n\n\n\n

Proud of our goals<\/h2>\n\n\n\n
\n
\n

68<\/h4>\n\n\n\n

Year of activity<\/h6>\n<\/div>\n\n\n\n
\n

more than 1,000<\/h4>\n\n\n\n

co-workers<\/h6>\n<\/div>\n\n\n\n
\n

50,000 tons <\/h4>\n\n\n\n

products sold each year<\/strong><\/h6>\n<\/div>\n\n\n\n
\n

13,600 m2<\/sup><\/h4>\n\n\n\n
total of our headquarters in Locorotondo, Turi and Conversano<\/h6>\n<\/div>\n<\/div>\n\n\n\n

Passing through three generations<\/strong> and combining tradition<\/strong> with innovation<\/strong>, for almost 70 years<\/strong> with dedication and passion we have built a company that brings its quality fruit<\/strong> to more and more tables.<\/p>\n\n\n\n

1954<\/p>\n\n\n\n

Our roots<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Our passion<\/strong> for fruit began back in 1954<\/strong>, when Vito Giacovelli<\/strong> started a sole proprietorship merchandising Apulian and Metapontine and watermelons<\/strong> among wholesalers<\/strong>, local markets<\/strong> and vegetable markets<\/strong>.<\/p>\n\n\n\n

1975 – 1978<\/p>\n\n\n\n

The Giacovelli brothers<\/h2>\n\n\n\n
\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

After setting down solid roots, a gradual process of expansion began with the entry of Vito’s sons<\/strong>, who began to work alongside and support him: first Raffaele<\/strong> in 1975<\/strong> in the purchasing department and then his brother Pietro<\/strong> in 1978<\/strong> in sales.<\/p>\n\n\n\n

1979<\/p>\n\n\n\n

The company grows<\/h2>\n\n\n\n
\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

From the initial retail sale of fruit, a gradual opening to the national market<\/strong> began and we took our first steps towards large-scale retailing<\/strong>.<\/p>\n\n\n\n

1982<\/p>\n\n\n\n

Who sows, collects!<\/h2>\n\n\n\n
\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

With the addition of grapes<\/strong> to Giacovelli’s fruit offering, we start the first foreign trade relations<\/strong> starting with Belgium<\/strong>.<\/p>\n\n\n\n

1984<\/p>\n\n\n\n

New technologies in the company<\/h2>\n\n\n\n
\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

In 1984, new technologies and machines were brought into the company<\/strong>, allowing us to increase our supply to large Italian retailers.<\/p>\n\n\n\n

1986<\/p>\n\n\n\n

A step forward<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Destined to grow even more, we cross another important milestone: we become a limited company<\/strong>.<\/p>\n\n\n\n

1987<\/p>\n\n\n\n

Expanding the sales network<\/h2>\n\n\n\n
\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Our reach is becoming ever wider: we are opening up the marketing of our products to even more foreign markets<\/strong> including Germany<\/strong>, France<\/strong>, Holland<\/strong> and England<\/strong> in our sales network.<\/p>\n\n\n\n

1988<\/p>\n\n\n\n

Own production of citrus fruits<\/h2>\n\n\n\n
\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

We strengthen not only our sales network, but also our production network. We start citrus fruit production<\/strong>.<\/p>\n\n\n\n

2005<\/p>\n\n\n\n

Watermelon production ends<\/h2>\n\n\n\n
\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

As the years went by, we noticed that watermelon cultivation was no longer productive for the company and so we decided to abandon it<\/strong>.<\/strong><\/strong><\/p>\n\n\n\n

2006<\/p>\n\n\n\n

Cherries and apricots arrive<\/h2>\n\n\n\n
\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Our fruit proposal is further expanded with the entry of cherries and apricots<\/strong>, in addition to citrus fruits and grapes.<\/p>\n\n\n\n

2011<\/p>\n\n\n\n

The Conversano plant<\/h2>\n\n\n\n
\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

After consolidating its headquarters in Locorotondo, we expanded our operational and logistics bases in Conversano<\/strong>, using the Conversano plant for cherry acceptance and goods storage<\/strong>.<\/p>\n\n\n\n

2012<\/p>\n\n\n\n

The Turi plant<\/h2>\n\n\n\n
\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

We subsequently rented the building in Turi<\/strong>, later purchased in 2018, as logistical support and cherry unloading<\/strong>.<\/p>\n\n\n\n

2019 – 2020<\/p>\n\n\n\n

Company and family<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Family and company <\/strong> are two worlds that for us have always coexisted<\/strong>. Raffaele and Pietro<\/strong>, later joined their father Vito and are still the reference points of the company. In 2019 Anna<\/strong>, Raffaele’s daughter, entered the company as Business Development Manager together with Anna Rita<\/strong> Pietro’s daughter, who has the role of Business Analyst.<\/p>\n\n\n\n

2022<\/p>\n\n\n\n

Always more productive<\/h2>\n\n\n\n
\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

We have introduced an optical calibrating machine for processing cherries<\/strong>, making the Turi plant productive.<\/p>\n\n\n\n

Today<\/p>\n\n\n\n

People<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Our company<\/strong> is first and foremost made up of people<\/strong> who every day put their energy and passion into everything they do to bring seasonal quality to your table.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Love for quality since 1954 The Giacovelli company story Proud of our goals 68 Year of activity more than 1,000 co-workers 50,000 tons  products sold each year 13,600 m2 total of our headquarters in Locorotondo, Turi and Conversano Passing through three generations and combining tradition with innovation, for almost 70 years with dedication and passion […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1354","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.giacovelli.it\/en\/wp-json\/wp\/v2\/pages\/1354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.giacovelli.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.giacovelli.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.giacovelli.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.giacovelli.it\/en\/wp-json\/wp\/v2\/comments?post=1354"}],"version-history":[{"count":21,"href":"https:\/\/www.giacovelli.it\/en\/wp-json\/wp\/v2\/pages\/1354\/revisions"}],"predecessor-version":[{"id":3598,"href":"https:\/\/www.giacovelli.it\/en\/wp-json\/wp\/v2\/pages\/1354\/revisions\/3598"}],"wp:attachment":[{"href":"https:\/\/www.giacovelli.it\/en\/wp-json\/wp\/v2\/media?parent=1354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}