Love for quality since 1954

The Giacovelli company story

Proud of our goals

Passing through three generations and combining tradition with innovation, for almost 70 years with dedication and passion we have built a company that brings its quality fruit to more and more tables.

1954

Our roots

Our passion for fruit began back in 1954, when Vito Giacovelli started a sole proprietorship merchandising Apulian and Metapontine and watermelons among wholesalers, local markets and vegetable markets.

1975 - 1978

The Giacovelli brothers

After setting down solid roots, gradual process of expansion began with the entry of Vito's sons, who started to work alongside and support him: first Raffaele in 1975 in the purchasing department and then his brother Pietro in 1978 in sales.

1979

The company grows

From the initial retail sale of fruit, a gradual opening to the national market began taking the first steps towards large-scale retailing.

1982

Who sows, collects!

With the addition of grapes to Giacovelli's fruit offering, we began ourfirst foreign trade relations starting with Belgium.

1984

New technologies in the company

In 1984, new technologies and machines were brought into the company, allowing an increase in the supply of large Italian retailers.

1986

One step further

Destined to grow even more, we cross another important milestone: we become a limited company.

1987

Expanding the sales network

Our reach is becoming ever wider: we are opening up the marketing of our products to even more foreign markets including Germany, France, Holland and England in our sales network.

1988

Own production of citrus fruits

We strengthen not only the sales network, but also the production network. Our citrus fruit production begins.

2005

Watermelon production ends

As the years went by, we noticed that watermelon cultivation was no longer productive for the company and so we decided to abandon it.

2006

Cherries and apricots arrive

The fruit proposal is further expanded with the entry of cherries and apricots, in addition to citrus fruits and grapes.

2011

The Conversano plant

After consolidating our headquarters in Locorotondo, we expanded our operational and logistics bases in Conversano, using the Conversano plant for cherry acceptance and goods storage.

2012

The Turi plant

We subsequently rented the building in Turi, later purchased in 2018, as logistical support and cherry unloading.

2019 - 2020

Company and family

Family and company are two worlds that for us have always coexisted. Raffaele and Pietro, later joined their father Vito and are still the reference points of the company. In 2019 Anna, Raffaele's daughter, entered the company as Business Development Manager together with Anna Rita Pietro's daughter, who has the role of Business Analyst.

2022

Always more productive

We have introduced an optical calibrating machine for processing cherries, making the Turi plant productive.

Today

People

Our company is first and foremost made up ofpeople who every day put their energy and passion into everything they do to bring seasonal quality to your table.

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68

anni di attività

oltre 1000

collaboratori

50.000 tonnellate

prodotti commercializzati ogni anno

13.600

m2 in totale delle nostre sedi di Locorotondo, Turi e Conversano
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1954
1975
1978
1979
1982
1984
1986
1987
1988
2005
2006
2011
2012
2019
2020
2022
2022

Love for quality since 1954

The Giacovelli company story

Vito Giacovelli nei campi

Proud of our goals

68

Year of activity

more than 1000

co-workers

50 thousand tonnes 

products sold each year

13.600 m2

total of our headquarters in Locorotondo, Turi and Conversano

Passing through three generations and combining tradition with innovation, for almost 70 years with dedication and passion we have built a company that brings its quality fruit to more and more tables.

1954

Our roots

IMG 4315

Our passion for fruit began back in 1954, when Vito Giacovelli started a sole proprietorship merchandising Apulian and Metapontine and watermelons among wholesalers, local markets and vegetable markets.

1975 – 1978

The Giacovelli brothers

After setting down solid roots, a gradual process of expansion began with the entry of Vito’s sons, who began to work alongside and support him: first Raffaele in 1975 in the purchasing department and then his brother Pietro in 1978 in sales.

1979

The company grows

From the initial retail sale of fruit, a gradual opening to the national market began and we take our first steps towards large-scale retailing.

1982

Who sows, collects!

With the addition of grapes to Giacovelli’s fruit offering, we start the first foreign trade relations starting with Belgium.

1984

New technologies in the company

In 1984, new technologies and machines were brought into the company, allowing us to increase our supply to large Italian retailers.

1986

A step forward

IMG 4313

Destined to grow even more, we cross another important milestone: we become a limited company.

1987

Expanding the sales network

Our reach is becoming ever wider: we are opening up the marketing of our products to even more foreign markets including Germany, France, Holland and England in our sales network.

1988

Own production of citrus fruits

We strengthen not only our sales network, but also our production network. We start citrus fruit production.

2005

Watermelon production ends

As the years went by, we noticed that watermelon cultivation was no longer productive for the company and so we decided to abandon it.

2006

Cherries and apricots arrive

Our fruit proposal is further expanded with the entry of cherries and apricots, in addition to citrus fruits and grapes.

2011

The Conversano plant

After consolidating its headquarters in Locorotondo, we expanded our operational and logistics bases in Conversano, using the Conversano plant for cherry acceptance and goods storage.

2012

The Turi plant

We subsequently rented the building in Turi, later purchased in 2018, as logistical support and cherry unloading.

2019 – 2020

Company and family

Oggi b78e38a0

Family and company are two worlds that for us have always coexisted. Raffaele and Pietro, later joined their father Vito and are still the reference points of the company. In 2019 Anna, Raffaele’s daughter, entered the company as Business Development Manager together with Anna Rita Pietro’s daughter, who has the role of Business Analyst.

2022

Always more productive

We have introduced an optical calibrating machine for processing cherries, making the Turi plant productive.

Today

People

SEC00936

Our company is first and foremost made up of people who every day put their energy and passion into everything they do to bring seasonal quality to your table.